Digital Marketing MCQ

Digital Marketing MCQ

  • Admin
  • 17th Mar, 2023

Digital Marketing is a communications and marketing plan that uses digital platforms (Facebook, Twitter, Instagram, & Google, etc.) to promote products, services, or ideas. The goal of Digital Marketing is to attract potential customers by adapting the way they interact with brand communication. It aims to get potential customers' attention, and use their preferences and needs to personalize messages in order to engage with them.

Finally, this Digital Marketing MCQ Test will help you brush up your skills and make you more aware of Digital Marketing topics.

Digital Marketing MCQ Test

1) What are some examples of digital marketing?

  • A. Social Media Marketing
  • B.Search Engine Marketing
  • C.Search Engine Optimisation
  • D.All of the above

2) Who is the father of digital marketing?

  • A. Philip Kotler
  • B.Bruce Clay India
  • C.Justin Hall
  • D.None of the above

3) The term Digital Marketing was first used in the .............

  • A. 1999s.
  • B.1990s
  • C.1980s.
  • D.1989s.

4) What is the best way to promote a business with social media?

  • A. Choose the Right Platforms
  • B.Encourage Engagement
  • C.Provide Value & Don’t Over-Promote
  • D.All of the above

5) What do you mean by Digital marketing?

  • A. Digital marketing is referred to as online marketing, web marketing, and internet marketing.
  • B.Analog Marketing
  • C.Shop
  • D.None of the above
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6) If customer expectation and product performance are match ______.

  • A. shows the satisfaction of the customer
  • B.shows the dissatisfaction of the customer
  • C.does not meet customer requirement
  • D.All of the above

7) Which one is the best way to promote a business online?

  • A. It offers a lot of helpful and free information.
  • B.To collect as much information as possible.
  • C.to advertise your company's product.
  • D.All of the above

8) _____ is an example of business to business services.

  • A. Youtube brand channel.
  • B.Google
  • C.Yahoo
  • D.None of the above

9) Which of the following is production related procurement?

  • A. Offline supplies
  • B.Raw materials
  • C.Information System
  • D.None of the above

10) Which of the following waves can penetrate through clouds?

  • A. ultrasonic
  • B.gamma
  • C.radar
  • D.visible and infrared

11) Sales Promotion Includes ____.

  • A. Advertise
  • B.Publicity
  • C.Selling
  • D.All of the above

12) Extended P's of service marketing mixes:

  • A. People, Product, Process
  • B.Price, Physical Evidence, Promotion
  • C.Physical Evidence, Place, People
  • D.Product, Process, Physical Environment

13) Marketing information includes ___.

  • A. Knowledge of Customer Requirement
  • B.Knowledge of peers
  • C.Knowledge of industries
  • D.All of the above

14) The sequence of a sales process includes ______.

  • A. Lead generation, call, presentation & sale
  • B.Sale, presentation, Lead generation & call
  • C.Presentation, Lead generation, Sale & Call
  • D.Lead generation, Call, Sale & Presentation

15) Which one is the best way to make money digitally?

  • A. Having products on your website
  • B.Good marketing ideas by dreaming
  • C.Selling stuff
  • D.works the night shift

16) Digital marketing is any form of marketing products or services that involves ___.

  • A. electronic devices
  • B.pen
  • C.money
  • D.book

17) Digital marketing revolves around these 5Ds:

  • A. digital devices, digital platforms, digital media, digital data, and digital technology.
  • B.dabit, digital platforms, digital media, digital data, and digital technology.
  • C.digital devices, digital platforms, digital media, digital data, and offline technology.
  • D.All of the above

18) Businesses leverage digital channels such as _____ to connect with current and prospective customers.

  • A. search engines, social media, email, and other websites
  • B.product
  • C.Both A and B
  • D.All of the above

19) Is Social Media Marketing is a type of Digital Marketing?

  • A. Yes
  • B.No

20) Content Marketing is a type of Digital Marketing.

  • A. True
  • B.False

21) What is not true about digital marketing?

  • A. It can be done online
  • B.It cannot be done online
  • C.It is referred to as online marketing, internet marketing or web marketing
  • D.All of the above

22) Which of the following is not a type of digital marketing activity?

  • A. Email marketing
  • B.Social Marketing
  • C.Video Marketing
  • D.Print advertising

23) Which of the following is not a traditional forms of digital marketing?

  • A. Telivision
  • B.Radio
  • C.Banners
  • D.All of the above

24) Which of the following is not a benefit of content marketing?

  • A. Cost savings
  • B.Increase sales
  • C.Less engagement
  • D.None of the above

25) Approximately how many businesses are used content marketing?

  • A. 10 to 20%
  • B.25 to 30%
  • C.80 to 90%
  • D.100%

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