When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.
The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an "organic search".
The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links.
A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.
Advantages of link building in Seo
Dofollow link is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.
Nofollow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.
SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page.
Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.
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