Seo Interview questions

Top Seo Interview questions and answers

#1 Question

What is SEO and List its types?

SEO(Search Engine Optimization): SEO stands for Search Engine Optimization. SEO is the method of changing the top rank of a webpage or website in the search results of a search engine.
SEO is a process of keep changing the position of a webpage or website in a search engine results by using desired keywords or phrases.

There are two types of SEO

  • ON page Optimization.
  • OFF page optimization.

#2 Question

What is Link Building ?

Link building basically means “making incoming links to a website”. This can be achieved in many different ways.

Here are few examples of link Building:

  1. Reciprocal linking is what we call when two webmasters decide to link to each other’s sites.
  2. When you submit your site to website directories, you get a link from these directories to your website.
  3. When you buy blog posts from a blogger, where he or she writes a blog post about your site, and links to it, is also a very important link building practice.
  4. If another site publishes a popular newsletter, and mentions your website, with a link to it, this is also considered link building.

#3 Question

Describe Alexa Rank in SEO?

Alexa is a Ranking System set by Alexa calculates the quality of website and gives the rank to the website that is compared with world wise websites and give the local rank according to the domain registered country.

Alexa gives the more information about the website i.e. how many people are visiting site daily, bounce rate and shows number of backlinks the website contains.

#4 Question

Explain 301 Redirect and when would you use it?

The meaning of 301 Redirect is ‘moved permanently’ and is a way to send both users and search engines to a different URL from the one they originally requested.One can use 301 redirect to permanently move a website to a new domain.

#5 Question

List some advantages of link building in Seo ?

Advantages of link building in Seo

  1. Link building increases quality traffic from relevant sites.
  2. If there are many higher quality links to a website, the website that is linked to, is considered higher quality as well.
  3. Link building puts your website on a map, so to say.
  4. More traffic through your link building efforts, means more income from your website.

#6 Question

Differentiate between Dofollow and Nofollow?

Dofollow link

Dofollow link is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link

Nofollow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

#7 Question

What is Canonical URL?

#8 Question

What is the long tail keywords?

#9 Question

What are LSI keywords?

#10 Question

What is a No-Follow link?

#11 Question

What is a Do-Follow link ?

#12 Question

List Types of SEO?

#13 Question

What is On Page and Off Page Optimization?

#14 Question

What do you mean by Page Rank or PR?

#15 Question

What is an in bound and out bound Link?

#16 Question

Why backlinks are important in SEO

#17 Question

What are best ways of getting a real backlinks to your site?

#18 Question

How many types of Meta Tags are there in SEO and what are their characters limits?

#19 Question

What is Google Sandbox?

#20 Question

What are the character limitations of title and description tags?

#21 Question

Explain Cross-linking and its functions in SEO ?

#22 Question

What is Cloaking?

#23 Question

What are the steps would you follow to optimize a website?

#24 Question

What is Keyword Density?

#25 Question

What is HTML Sitemap?

#26 Question

What is XML Sitemap?

#27 Question

Explain what is SERP?

SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page.

Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.

#28 Question

Explain Link Baiting.

It is any content or feature on a website that in some way encourages visitors to create links to it from their own sites. It is the best free and legal strategy, but the most difficult to achieve. Your site needs to contribute something really valuable to get hundreds of links.

#29 Question

What is the difference between SEO and SEM?

When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.

The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an "organic search".

The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links.

A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.

#30 Question

What is Rank brain in SEO?


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