Nov

PPC Interview Questions
- Abhijeet Singh
- 07th Nov, 2022
- 780 Followers
PPC Interview Questions
Altogether, the concept of marketing is entering a new world. We can consider this as a process of digitalization. Working and earning, both can be easy jobs in the field of marketing if you are aware of the advancements in this area. PPC or Pay Per Click is one of the most emerging models of marketing. In order to understand the model, one needs to study this in detail as the whole process act as an important channel in terms of advertising. Are you one who is seeking a PPC Preparation strategy?
If yes then here we are having top interview questions based on PPC. It's not that difficult to secure a job through this but at the same time, you need to know the deals of this generation and also how the advancement of technology had made work easy. The old and traditional way of approaching customers is no longer prevalent.
Therefore everyday market researchers and developers are putting their best efforts to make things work easily along with the advancements. In order to get a job, one must learn how PPC actually works and also how this act as a medium of earning. Here are about 20 interview questions to make you all familiar with Pay per Click. (PPC). Finally, practice here the Top PPC Interview Questions and Answers for Freshers | Experienced candidates.
PPC Interview Questions
1) What is pay per click?
Pay per click (PPC) is also known by its name on the Internet, as the cost per click. It is a marketing model that serves the essence of marketing that is advertising. It facilitates the marketers to pay when the online users or customers click their displayed advertisements. One of the most popular search engine Google’s avails this play per click facility. The popularity of this search engine landed up to the situation where advertising is done and is made available on an auction basis. Here it happens that the highest bidder ends up earning the most prominent and relevant placements. There is a long procedure for making this happen. Generally, to show an advertisement on a PPC basis, marketers create ads, and then they bid on particular search phrases.
Different techniques are involved by means of which advertisements are created and then are displayed on the customer’s screen. The advertisements are made such that in the course of action users or customers are curious to know about the product or services. To minimize the same, opt to click on the advertisement and then the advertiser needs to pay the website on a click.
2) Name a few of the Google Ad word Ad Extensions?
- Site links.
- Call Extensions.
- Location Extensions.
- Review extension.
- Seller ratings.
- Mobile app extensions
- Offer Ads
- Image and drop down navigation Ad extension.
- Social Annotations.
- Communication Ad
3) Mention the type of Keywords?
The keywords are classified into four types on the basis of how likely visitors will click on it they are:
- Research Keywords: It tends to contain the name of the product or service and can contain one or two words – e.g. Speaker.
- Consideration: It tends to describe the product a little and can contain two or three words – e.g. wireless speaker
- Purchase: Should be related to purchasing of the product and must have more than three words – e.g. Buy a speaker
- Loyalty: such keywords are shorter- e.g. JBL
4) Explain What Is Google Ad API?
Google AD API helps the developers in order to build an effective and approachable application that directly interacts with Google Ad words server. The main motive behind designing this was to represent large and technical savvy advertisers and third parties.
5) Explain how Google Ad API can be used?
- It can automatically generate the required keywords, ad text, custom reports and also the landing pages.
- It can be useful to develop additional applications and tools to help users to manage the accounts.
- It can also synchronize Ad words data with the inventory system to manage campaigns based on stocks available.
6) Is it possible to track the conversation in Google AD words? If yes then how can you track the Conversions in Google Ad words?
- By means of tracking purchases by involving a few basic tracking codes that are provided by Ad words. There is a need to modify it with the help of additional code unique to the particular e-commerce platform, where the ad has to be displayed.
- With the help of View-through conversion window options, that tracks the activity when a person sees the ad but does not click it (impression). This can have various reasons. Either the person is not interested or the advertisement is not much attractive.
- By enabling the ad rotation setting in order to optimize for each click that means Ad words will serve the ads which it feels are likely to be clicked by the viewer.
- By accessing the search option funnels, available inside the tools and analysis option, one can also know when customers clicked on the ad for the first time and how frequently they saw the ad before converting.
7) How does a Google Auction works?
8) What Is DFA?
9) What Is DFP in Seo?
DFP stands for Double Click for Publishers. Sometimes it may happen that the publisher prefers to manage t the ads themselves rather than outsourcing or going for third party intervention in order to broadcast on their websites. In such a situation they use DFP. There are few of the public sites, which always opt for DFP for ads. Few of such common names are way2sms.com, w3schools.com etc.
10) What Is DBM?
11) Can you explain what actually gets entered into a Google Account?
12) What is meant by Google Quality Score?
13) What Is Meant by An Ad Group In Google Ad words?
14) How to predict or to know that conversion tracking is working correctly?
15) What are targeting options available in Display network ads?
- Remarketing.
- Demographics.
- Interests and topics.
- Placements.
- Auto & Manual.
16) What do you mean by IP Exclusions?
17) What is PLA?
18) What is the maximum limit of Characters used for PPC Ads?
19) What Invalid Click means and how does Google determines the Invalid Clicks?
20) State the difference between direct marketing and branding?
Direct marketing:
In a direct market campaign, the advertiser is interested to target the audience who are most relevant to him and also to the business. The major focus needs to consider in this type is the conversion rate, that explains about Return on investment (ROI).
Branding:
Whereas, In a Branding campaign an advertiser needs to exposure his/ her brand on major sites, search engines and also on applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and another major kind of custom ads targets.
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