Google Adwords is a very important marketing tool. The technique is known to offer a high conversion rate to the advertisers thereby increasing brand awareness. In case you are applying for the designation of Adwords consultant or specialist, here are a few Adwords interview questions that can help you crack your dream job.
Google Adwords interview questions

Below are the list of Best Google Adwords Interview Questions and Answers
Conversion optimizer in AdWords is a feature that helps you drive more conversions at lower cost. It uses your AdWords conversion tracking data to manage the bidding process at keyword level so that your ads drive as many conversions as possible at or below your (advertiser’s) specified cost per conversion (also called cost per action, CPA). It helps in getting a better return on investment by segregating the unprofitable clicks from the profitable clicks for your campaigns.
Also Read Best Digital Marketing Interview Questions
CTR= (total clicks/total impressions) *100
In order to make the auction process fair and to avoid abuse in ad networks, Google has discouraged advertisers from running ads for the same or similar businesses across multiple accounts triggered by the same or similar keywords. This policy is known as 'double serving policy' and Google has strictly prohibited multiple ads from the same company from appearing on the same search engine result page. It curtails the problem of displaying more than one ad and users can see ads from different companies in one SERP.
- Broad match – These keywords let you reach the widest audience possible.
- Broad modifier – It lets you have a wider audience reach but also ensure better control than broad match.
- Phrase match- “Your ad will only appear when a user puts your key phrase in the exact order you enter them, but there might be other words either before or after that phrase.
- Exact match- these are the most specific and restrictive keyword type.
- Negative keyword- it is used when the advertisers do not want to display their ads in specific keywords.
- You can automatically generate keywords, texts, landing pages and custom reports.
- It manages your account by developing additional applications and tools.
The headings should contain a maximum of 25 characters whereas the second description line should contain a maximum of 35 characters. Description URL consists of 1024 characters and it doesn't contain any image in URL.
Field | Max length |
Headline 1 | 30 characters |
Headline 2 | 30 characters |
Headline 3 | 30 characters |
Description 1 | 90 characters |
Description 2 | 90 characters |
Path (2) | 15 characters each |
Following are the maximum number of campaigns and ad groups you can create in Adwords.
Number of campaigns (both paused & active) : 10,000
Number of Ad groups per campaign: 20,000
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