What do you know about revenue management?

Sharad Jaiswal
Sharad Jaiswal

Posted On: Dec 21, 2020

 

Revenue management is the application of analytics that forecast consumer behavior at the level of the micro-market. The aim of revenue management to optimize the price and availability of products to enhance revenue growth. It focuses on selling the right product at the right time to the right customer at a reasonable price. Revenue management is essential to discipline as it allows the understanding of customer perception of product value and aligns it with product prices.

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