State the difference between direct marketing and branding?

There are some of the considerable differences between direct marketing and branding:

Direct marketing:

In a direct market campaign, the advertiser is interested to target the audience who are most relevant to him and also to the business. The major focus needs to consider in this type is the conversion rate, that explains about Return on investment (ROI).
Branding:
Whereas, In a Branding campaign an advertiser needs to exposure his/ her brand on major sites, search engines and also on applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and another major kind of custom ads targets.