Posted On: Feb 22, 2018
DFP refers to the Doubleclick for publishers. It is an ad server that displays advertisements on your app and website. The owner or publisher can use this service to earn more revenue. You can contact the companies directly to show their ads on your platform. In order to show their ads they will directly pay you the discussed amount. With the help of DFP, you can also target banner ads depending on the location and website content. You can only display ads on your website app, mobile web page or game which is related to the content you are delivering to viewers.
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