Explain what is the meaning of CTR and how you can calculate?
devquora
Posted On: Feb 22, 2018
CTR also known as click-through rate is a metric that tells about the number of visitors on your ad per number of impressions of your ad. It is calculated by using the formula: (total clicks/total impressions)*100. It plays a major role in determining the quality score and the price you will pay for each click no your ad.
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