What is the formula to find CTR (Click Through Rate)? Does CTR help in improving quality score?
devquora
Posted On: Feb 22, 2018
CTR is calculated by dividing the total clicks on your ad by the total impressions received by your ad and then multiplying it by 100. You can use CTR to gauge the efficiency of your keywords and improve those keywords, which are less result-driven. A higher CTR is a good indication that your ads and keywords are relevant to your users.
CTR= (total clicks/total impressions) *100
CTR= (total clicks/total impressions) *100
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