What are the steps one should follow to succeed to have a good Facebook marketing?

The following are some of the steps one should follow to succeed in a good marketing strategy:

• Provide value
• Use a consistent and frequent publishing schedule
• Involve your fans
• Focus on the relevant, not the cheapest rates
• Find your targeted audiences by using graph search and lookalike audience
• Focus on the metrics that matter
• Don’t click the boost post button
• Use power editor
• Use conversion tracking
• Target your email list
• Sell to your fans
• Optimize your image
• Create multiple campaigns and ad variations
• Optimize ads using ad reports