How does Big Data help in increasing business revenue?

Big Data has been widely used by a number of organizations in order to increase their business revenue. It is done by helping organizations to distinguish themselves from other competitors in the market. Big Data provides organizations with customized suggestions and recommendations through a series of predictive analysis. Big Data also allows organizations to release new products in accordance with the needs of the customer and their preferences. All these factors contribute to the increase in revenue of a particular business.