Posted On: Jun 18, 2024
PLA stands for Product Listing Ads (PLA). This is also a kind of ad strategy, used to advertise products ads on Google search and on other Google partners. This campaign is also known as shopping campaign, which is mostly used by E-commerce websites organic and PPC separately.
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Pay Per Click (PPC), or Cost Per Click (CPC), is an online marketing model where advertisers pay each time users click their ads. Marketers create and bid on search phrases to display ads, aiming to a..
Ad extensions boost PPC ads by adding features like sitelinks, call options, location details, reviews, and ratings. They help direct traffic, enhance user interaction, and improve ad performance. Ext..
Keywords are classified based on click probability: Research keywords are broad terms (e.g., Speaker), Consideration keywords describe products (e.g., Wireless speaker), Purchase keywords are buying p..