Posted On: Jun 18, 2024
In Google auction, almost every month billion of auctions are made to run, and the results are such that users find ads that are relevant to what they are looking for or are searching for. Here, the search engine always processes the request and runs the auction that determines the ad positions and CPC of every advertiser.
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Pay Per Click (PPC), or Cost Per Click (CPC), is an online marketing model where advertisers pay each time users click their ads. Marketers create and bid on search phrases to display ads, aiming to a..
Ad extensions boost PPC ads by adding features like sitelinks, call options, location details, reviews, and ratings. They help direct traffic, enhance user interaction, and improve ad performance. Ext..
Keywords are classified based on click probability: Research keywords are broad terms (e.g., Speaker), Consideration keywords describe products (e.g., Wireless speaker), Purchase keywords are buying p..