Posted On: Jun 18, 2024
Google’s quality score helps to determine that how beneficial and relevant any advertisement is for the user. It is primarily based on the ad’s CTR, quality of the landing page, and also the relevance of keyword. It is always advisable to select higher quality score keywords, as it saves money and also helps to earn an overall better ad ranking.
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Pay Per Click (PPC), or Cost Per Click (CPC), is an online marketing model where advertisers pay each time users click their ads. Marketers create and bid on search phrases to display ads, aiming to a..
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Keywords are classified based on click probability: Research keywords are broad terms (e.g., Speaker), Consideration keywords describe products (e.g., Wireless speaker), Purchase keywords are buying p..