Posted On: Jun 18, 2024
Ad group serves the purpose of a container, for the keywords, advertisements, and landing page. Google has taken up this initiative to reward the advertisers who prepare Ad word campaigns with highly structured ad groups. It is never advised to include all the keywords into the single ad group, but to organize keywords into themes along with a proper structure.
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Pay Per Click (PPC), or Cost Per Click (CPC), is an online marketing model where advertisers pay each time users click their ads. Marketers create and bid on search phrases to display ads, aiming to a..
Ad extensions boost PPC ads by adding features like sitelinks, call options, location details, reviews, and ratings. They help direct traffic, enhance user interaction, and improve ad performance. Ext..
Keywords are classified based on click probability: Research keywords are broad terms (e.g., Speaker), Consideration keywords describe products (e.g., Wireless speaker), Purchase keywords are buying p..