Is it possible to track the conversation in Google AD words? If yes then how can you track the Conversions in Google Ad words?

devquora
devquora

Posted On: Jun 18, 2024

 

Yes, In Google Ad words conversion tracking can be done. It can be tracked in the following ways:

  • By means of tracking purchases by involving a few basic tracking codes that are provided by Ad words. There is a need to modify it with the help of additional code unique to the particular e-commerce platform, where the ad has to be displayed.
  • With the help of View-through conversion window options, that tracks the activity when a person sees the ad but does not click it (impression). This can have various reasons. Either the person is not interested or the advertisement is not much attractive.
  • By enabling the ad rotation setting in order to optimize for each click that means Ad words will serve the ads which it feels are likely to be clicked by the viewer.
  • By accessing the search option funnels, available inside the tools and analysis option, one can also know when customers clicked on the ad for the first time and how frequently they saw the ad before converting.

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