How can one measure social return on investment (ROI)?
Posted On: May 22, 2024
To measure the rate of investment that one invests in social media, one considers using tools such as Conversation Measurement Tool on social sites. One can also use Google Analytics or LinkedIn. These sites have their own tools. The main criteria to track the traffic include
- Email subscriptions
- Webinar registration
- Content and Download registrations
- Traffic on Blog sites.
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