What are the advantages of SMO?

SMO serves as an active source of marketing platform nowadays. There are several advantages of it like:

• It increases the brand visibility and recognition: With optimization process being done in social media which is free and used by all age groups, more and more people get to know about the brand as they scroll down their feed and see the advertisement. Many people start recognizing the brand and turn to it for both their current and future needs if they find them attractive.
• Social Media serves as a communication channel: Social Media is a very big platform where different firms can communicate and build the relationship with the customers. Contrary to the traditional email and call support communicating via FB page or Twitter handle is more fun and engaging which the customers find it easy to reach them and they can have a great relationship.
• In Social Media Optimization the marketing cost is way less than marketing in TV or paper. If a small business or a startup that have a lesser marketing budget, then social media will be best for them to reach out to customers quite easily. One gets the maximum returns from their investment.
• Social media improve the brand loyalty: For any brand or company, customer satisfaction is a priority and loyal customers are the backbone. If the customers are impressed not only they become loyal to the brand for their future needs but also share their express their  opinions in social media sites which further helps the brand to get more and more customers.