How to create a classification to recognize an...

Initially there is a need to consult with the stakeholders of the business to understand the objective of classifying the data. Then, pull new data samples and modifying the model accordingly and evaluating it for accuracy. For this, a necessary process of mapping the data, creating an algorithm, mining the data and visualization is done. However, one can accomplish this in multiple segments by considering the feedback from stakeholders to ensure that model can produce actionable results.
A model does not hold any value if it cannot produce actionable results, an experienced data analyst will have a different strategy based on the type of data being analyzed.

How to create a classification to recognize an essential customer trend in an unorganized data?