What is Windows Azure Traffic Manager?

The Traffic Manager allows users to control the distribution of user traffic of deployed Azure cloud services, Azure websites or any other endpoint. In this, the distribution of traffic includes Azure cloud services, Azure websites, and other endpoints. There are three different load-balancing methods provided by Azure. The Traffic Manager applies an intelligent routing policy engine to the Domain Name Service (DNS) queries on the domain names and then maps the DNS routes to the apt instances of the required applications.