What is Data Mining?

Data mining as the name implies is the extracting of a hidden and valuable pattern from huge data. It is a process carried out by different companies in converting raw data to valuable information that will decrease their costs. Data mining is done by utilizing certain software or applications. These applications look for a pattern in huge batches of data. Through data mining, businesses get to know what their customers want. This goes a long way to help them produce better marketing strategies thus improving their sales. Data mining depends on how the data is collected, stored and processed using a computer.