Mention what are the types of Keywords?

There are five categories of keywords:

Broad match – These keywords let you reach the widest audience possible.
Broad modifier – It lets you have a wider audience reach but also ensure better control than broad match.
Phrase match- “Your ad will only appear when a user puts your key phrase in the exact order you enter them, but there might be other words either before or after that phrase.
Exact match- these are the most specific and restrictive keyword type.
Negative keyword- it is used when the advertisers do not want to display their ads in specific keywords.

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