How does AdWords bidding work?

devquora
devquora

Posted On: Feb 22, 2018

 

AdWords bidding process helps in determining the actual position of your ad. It is calculated by multiplying the maximum bid with the quality score of the advertiser. The highest ad rank gets the first ad position in SERP. Your actual CPC will be determined by the ad rank of the next highest competitor divided by quality score of your ad. AdWords bidding heavily penalizes advertisers who bid with low-quality scores.

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