How can one measure social return on investment (ROI)?
devquora
Posted On: Feb 22, 2018
To measure the rate of investment that one invests in social media, one considers using tools such as Conversation Measurement Tool on social sites. One can also use Google Analytics or LinkedIn. These sites have their own tools. The main criteria to track the traffic include
- Email subscriptions
- Webinar registration
- Content and Download registrations
- Traffic on Blog sites.
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