Google Adwords interview questions 2018

Google Adwords Interview Questions Download Google Adwords Interview Questions PDF

Google Adwords Interview Questions

There are five categories of keywords:
  • Broad match – These keywords let you reach the widest audience possible.
  • Broad modifier – It lets you have a wider audience reach but also ensure better control than broad match.
  • Phrase match- “Your ad will only appear when a user puts your key phrase in the exact order you enter them, but there might be other words either before or after that phrase.
  • Exact match- these are the most specific and restrictive keyword type.
  • Negative keyword- it is used when the advertisers do not want to display their ads in specific keywords.
Ad rank tells how high on the SERP the advertisement will be displayed. It is very important to understand the impact of ad rank on CPC because it plays a major role in determining the actual CPC that your competitors pay when someone clicks on their ads. Cost per click is the actual amount that you pay to Google when someone clicks on the ad and not what you are most willing to pay. Ad ranks help to determine both your ad position and CPC of your nearest competitor.
Google is entitled to disapprove any ad if it doesn’t lies within its protocols. If your ad gets disapproved, then you will receive an email from Google saying that your ad has been disapproved. You have scrutiniz your ad and find out the reasons for disapproval. Once you know the reason, you have to work on editing your ad and fix it immediately. Sometimes, you need to change the content of your ad and sometimes you have to alter it along with your website. However, there are other reasons for disapproval of ads that marketers should be aware of like your ad may contain some copyrighted elements or your root domain is different in your display and destination URL.
Google auction runs billions of times each month. Change in bidding amount or the quality score of one advertiser will have an impact on your ad position. The results are such that users find ads that are relevant to their query. Advertisers try to connect with their potential customers at the lowest possible prices and Google earn billions of dollars in revenue.

Conversion optimizer in AdWords is a feature that helps you drive more conversions at lower cost. It uses your AdWords conversion tracking data to manage the bidding process at keyword level so that your ads drive as many conversions as possible at or below your (advertiser’s) specified cost per conversion (also called cost per action, CPA). It helps in getting a better return on investment by segregating the unprofitable clicks from the profitable clicks for your campaigns.

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